What is EasyGo?

EasyGo is a service package offered to all our exhibitors.

All EasyGo packages include marketing and lead-generation tools to reach and engage your industry before, during, and after the fair. This includes invitation services, our unique lead-capturing tools (Smartbadge reader and Visit Connect), and easy post-event follow-up. No technical skills are required on your part, and a full team is available to support you every step of the way.

What do EasyGo and Smartbadge technology mean for exhibitors?

As part of your EasyGo package, you will receive 1, 2, or 3 Smartbadge readers, depending on the package you choose.

The Smartbadge technology requires no physical contact and ensures a 100% safe event experience. In your My Easyfairs profile, you can upload content for each assigned reader.

At the end of the event day, visitors who have interacted with your reader will receive a visit summary via email.

As an exhibitor, you will also receive all leads collected from your reader at the end of the event. You can easily download the lead export from your My Easyfairs account.

Benefits of EasyGo

1

EasyGo makes
life simple

EasyGo makes your participation easier and helps you reach more relevant visitors.

2

EasyGo is all about
engagement

EasyGo supports digital engagement between exhibitors and visitors.

3

EasyGo uses the latest technology

EasyGo offers modern event technology, with no technical knowledge required.

4

EasyGo is
delivering results

EasyGo ensures that you maximize your visibility and lead generation before, during, and after the event.

Smartbadge

Turn your visitors into qualified leads

We place your reader in your booth on the first day of the fair, and you make sure it is visible to visitors. With this reader, you can turn your visitors into qualified leads. The reader is a wireless sensor, and when visitors touch it with their Smart Badge (name tag), it automatically collects the information about your company that you have uploaded to My Easyfairs.

The information linked to the reader is sent to visitors in a summary email at the end of the fair day.

With all our EasyGo packages, exhibitors receive a consolidated list of everyone who has interacted with their reader. You can download this list from My Easyfairs once the fair is over.

Visit Connect

Gather warmer leads

With Visit Connect, you can collect more information about visitors. Scan the QR code on the visitor’s Smart Badge (name tag) to take notes, answer preset questions, and see which booth staff created the contact. The tool makes follow-up after the fair much easier.

You can access Visit Connect in the ‘Easyfairs Nordic’ event app.

More information about Visit Connect and Smart Badge is available in My Easyfairs.

How does your SmartBadge work?

Get a text in real time when your invited guests arrive to the fair

Our EasyGo-packages

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GoLeads

Turn trade fair visits into qualified sales conversations.

Maximize your visibility

Build your online presence 365 days a year

Many visitors browse the exhibitor list on the website before attending the fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive a prime placement both on the website and at the event (depending on the fair). Build anticipation and engage visitors even before the fair begins.

Make connections and network with the right people

Invite your contacts and keep track of who is coming

Send a link and monitor each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered through your link.

Invite your top customers before your competitors and drive qualified traffic directly to your booth.

Know when your invited guests arrive

Receive real-time notifications via SMS when someone you invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Make contact before you even meet

The event app uses AI to match you with your ideal customers. See who’s attending, check their interests, send messages, and schedule meetings. By the first day of the fair, your calendar is already full of qualified meetings.

Generate leads easily

Turn your booth into a lead magnet

Place Smartbadge readers around your booth to share information about your company or products whenever visitors touch them. Each visitor who interacts with your Smartbadge reader automatically shares their full contact information with you – even if you never spoke directly. No paper, no missed contacts. Take advantage of additional Smartbadge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan participants’ badges and add notes directly. Your entire team can use the app, view scanned leads in real time, and easily export contacts and notes.

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GoPlus

More leads, stronger presence online.

Maximize your visibility

Build your online presence 365 days a year

Many visitors browse the exhibitor list on the website before attending the fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive a prime placement both on the website and at the event (depending on the fair). Build anticipation and engage visitors even before the fair begins.

Your logo where buyers look first

Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers will see your brand immediately, increasing your visibility and creating more opportunities for contact.

Show a video instead of a static image

Replace your profile header image with a short video and showcase your products in action. With video, you can demonstrate features, benefits, and real-world applications in a way a static image never can.

Make contacts and network with the right people

Invite your contacts and keep track of who’s coming

Send a link and monitor each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered via your link.

Invite your top customers before your competitors and drive qualified traffic directly to your booth.

Know when your invited guests arrive

Receive real-time SMS notifications when someone you invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Make contact before you even meet

The event app uses AI to match you with your ideal customers. See who’s attending, check their interests, send messages, and schedule meetings. By the first day of the fair, your calendar is already full of qualified meetings.

Generate leads easily

Turn your stand into a lead magnet

Place Smartbadge readers around your stand to share information about your company or products whenever visitors interact with them. Every visitor who uses your Smartbadge reader automatically shares their full contact details with you – even if you never spoke directly. No paper, no missed contacts. Take advantage of additional Smartbadge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, view scanned leads in real time, and easily export contacts and notes.

Afbeelding3.png

GoPremium

Maximum number of leads and visibility, both online and on site.

Maximize your visibility

Build your online presence 365 days a year

Many visitors browse the exhibitor list on the website before attending the fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive a prime placement both on the website and at the event (depending on the fair). Build anticipation and engage visitors even before the fair begins.

Your logo where buyers look first

Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers will see your brand immediately, increasing your visibility and creating more opportunities for contact.

Show a video instead of a static image

Replace your profile header image with a short video and showcase your products in action. With video, you can demonstrate features, benefits, and real-world applications in a way a static image never can.

Capture visitors’ attention in advance

Your company gains increased visibility in the exhibitor list, ensuring visitors don’t miss you when searching for suppliers.

Reach visitors with your brand before they arrive

Your logo is displayed at every step when visitors register:
• The confirmation page after registration
• The confirmation email in their inbox
• Their entry ticket

Dominate the fair’s most trafficked areas

Be seen where it matters. Your logo or ad is displayed in the fair’s busiest locations.

Make connections and network with the right people

Invite your contacts and keep track of who’s coming

Send a link and monitor each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered through your link.

Invite your top customers before your competitors and drive qualified traffic straight to your booth.

Know when your invited guests arrive

Receive real-time SMS notifications when someone you invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Make contact before you even meet

The event app uses AI to match you with your ideal customers. See who’s attending, check their interests, send messages, and schedule meetings. By the first day of the fair, your calendar is already full of qualified meetings.

Generate leads effortlessly

Turn your stand into a lead magnet

Place Smartbadge readers around your stand to share information about your company or products whenever visitors interact with them. Every visitor who uses your Smartbadge reader automatically shares their full contact details with you – even if you never spoke directly. No paper, no missed contacts. Take advantage of additional Smartbadge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, view scanned leads in real time, and easily export contacts and notes.

Download our PDF for a comprehensive overview of the different EasyGo packages.

Download our PDF for a comprehensive overview of the different EasyGo packages. Click below for a free download.

What shall I keep in mind?

Before the fair – Prepare your Smartbadge reader

Make the most of your Smartbadge reader and generate more leads with enticing offers. Link your reader to exclusive information, new products, or other must-see content – and most importantly, make it clear to visitors what they gain by scanning your reader!

During the fair – Use both Visit Connect and the Smartbadge reader actively

Don’t forget to follow up with your leads after the fair! You can find your leads in My Easyfairs and in the Visit Connect portal.

After the event – export your leads

Smartbadge reader:
You can find all visitors who interacted with your reader in My Easyfairs the day after the fair under ‘View results’ and ‘Download leads.’

Visit Connect:
The Smartbadges you scanned with Visit Connect are available in the ‘Easyfairs Nordic’ event app and in My Easyfairs. The designated contact person for the fair has the login credentials.

Invest extra in brand exposure for maximum visibility

- Choose your sponsor package

Lanyards

Why not be seen around the necks of all our visitors by sponsoring the lanyards?

Toilet ads

Get your message seen on 50 advertising spots in the fair’s restrooms.

The Wall

Show a 20-second looping video of your message on this large HD screen.

Floor advertising

Showcase your company/product on the floor with adhesive decals.

Want to know more or exhibit?

Oavsett om du vill veta mer om EasyGo, MyEasyfairs eller något annat, så finns vi här för dig. Kontakta oss nedan så hittar vi den perfekta lösningen för dig!

Common questions

What is the MyEasyfairs exhibitor portal?

The majority of visitors plan their visit via our website. The information you enter in My Easyfairs is what appears in our exhibitor list on the website. Here, you can showcase your company, products, news, and job openings.

During the fair, you will have a Smartbadge reader at your booth that visitors can scan with their Smartbadges (name badges). When they scan your reader, the information you uploaded via My Easyfairs is sent to them by email.

Login to MyEasyfairs

When your company’s booth was booked, the person who made the booking received an email from ‘My Easyfairs’ with a link to the system, asking them to confirm their email address and choose a password. The email address serves as the username, and the chosen password will be used to log in.

If the password is forgotten, select ‘Forgot password’ and follow the instructions. In some cases, if there are issues, switching to a different browser and trying again can help.

Through MyEasyfairs you can:

  • Invite your customers via your personal link
  • Register booth staff
  • Create logins for your colleagues so they can also edit information in My Easyfairs
  • See which EasyGo package you have booked